“Remember back in the day, people used to do surveys just because [they] thought this was the right thing for local governments to do?” said National Research Center, Inc. (NRC) President Tom Miller. “Now things have morphed into something much more meaningful and profound. It’s about figuring out what those data mean and how to use them to improve the quality of community life.”
NRC was founded in 1994 by Tom Miller, following his work with the City of Boulder, Colorado. “NRC was founded to bring the voice of the typical resident into local government decision making and, more broadly, to offer valuable data to help inform decisions of community, state and federal leaders,” Miller said.
“We see local governments doing a lot more with survey data now, so the meaning is in actually changing communities,” agreed NRC Vice President Michelle Kobayashi, who has been with the company since the beginning. “I also would say surveys are a conduit to democracy.”
Director of Operations Lee Tyson is proud to see how cities are using surveys to improve lives. “At its core, what we do here is about caring – caring about people, how they live, work and play in their communities,” Tyson said. “It’s about wanting communities to provide the best possible everything for everyone because we’re all linked.”
It is perhaps that link and the human desire for connection that has changed the survey from a vault into a conduit. “The real gift of the survey is to strengthen relationships,” said Marketing Manager Angelica Wedell. “We can’t wrap that up and put it under the tree, but it’s something we are excited about during the Holidays and the whole year through.”
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National Research Center, Inc. (NRC) is a leading full-service survey research and evaluation firm focusing on the information requirements of the public sector, including local governments, health care providers, foundations and non-profit organizations. Visit our home on the Web at http://www.n-r-c.com/Check out our media page for more news, tips and human-interest stories from NRC.
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