Learning Lab Webinars

Presented by Polco & National Research Center

How Downtown Boulder Gained Invaluable Input for COVID-19 Reopening

And best practices for turning survey insight into action

The COVID-19 pandemic shuttered many retail establishments around the nation for months. But when faced with the task of reopening in Boulder, Colo. retail industry leaders knew they needed help.

What should they expect when they reopen their doors? How could they best resume daily operations in the days and weeks ahead? What would residents expect from them? What about their safety preferences and their buying habits?

With so many questions, Downtown Boulder decided it needed help. What they needed was a tried and true source of guidance — resident voices.

In this upcoming Polco Learning Lab Webinar, see how the Downtown Boulder Partnership (DBP) took action. DBP leaders worked with Polco/National Research Center (NRC) to deploy a Resident Readiness Survey that provided key insights into residents’ opinions and feelings about reopening the economy in a post-COVID world.

Join featured speaker Terri Takata-Smith, Vice President of Marketing & Communications for the Downtown Boulder Partnership. She provides strategic leadership and management of the organization’s initiatives to market and brand downtown Boulder as a premier shopping, dining and entertainment destination.

You’ll learn:

  • Innovative ways to gauge resident opinions on reopening
  • How to interpret and share survey results with your community
  • Best practices for turning survey insights into action

Register now for this free webinar and discussion! Can’t make the date? Sign up anyway and we’ll send you the recording.

Webinar Details

Topic: How Downtown Boulder Gained Invaluable Input for COVID-19 Reopening

Speaker:

  • Terri Takata-Smith, Vice President of Marketing & Communications for the Downtown Boulder Partnership

Host:  

  • Cory Poris Plasch, Polco / NRC Vice President of Client Success

Cost: Free

Duration: 30 minutes

Date: Wednesday, July 15, 2020

Time: 1 p.m. ET  |  12 p.m. CT  |  11 a.m. MT  |  10 a.m. PT

Register Now

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