New Year, New Trends, New Opportunities

How a new year survey subscription opportunity is paving the way for local government trendlines

– NRC Q&A –

It’s the perfect time to reflect on the last year and look forward toward the future. And what is retrospection besides observing past trends? Trends are critical for any organization making evidence-based decisions. Understanding the past helps us to plan for the future.

A lot happened in the last year, allowing us to create greater opportunities in the civic engagement world. National Research Center, Inc. (NRC) merged with Polco, and together we began to offer more public input solutions than ever before. Now, our innovation lab is moving ahead of the trends in survey research, keeping local governments on top of the trends in their own communities.

How Are Trends Especially Helpful for Local Governments?

Trends are essential when bringing the voice of the average resident into decision-making. Tracking trends over time helps local governments make better informed decisions that best represent their whole communities.  

Establishing sound survey methods and practices allows your trendlines to begin. These trends show whether or not you’ve moved the needle on issues you want to improve. They reveal areas you may want to focus additional resources. And when it comes to budgeting and strategic planning, trends are invaluable. So local governments should preserve important existing trend data while moving forward.

NRC and Polco Are Better Helping Build and Maintain Survey Trendlines in a New, Convenient Way!

Good trendlines require consistent repetition of the same questions. So we are now offering survey subscriptions to all of our clients. That means municipalities can more easily conduct The National Community Survey (The NCS), among other benchmark surveys and custom research, on a regular basis. 

Our new year subscription offer saves you money on repeated surveys, and even includes the Polco online engagement platform. Polco allows local leaders to continuously connect with residents on timely topics, throughout the whole year. We know you don’t want to wait only for tough times and crises to react to your community. Rather, you want to build good, solid relationships with your resident base. These subscription offers allow you to do exactly that.

A Special New Year Survey Subscription Offer

Subscribe by the end of January 2020 to lock in 2019 pricing on surveys repeated during your contract. So if you conduct The NCS in 2020 and again in 2022 during your subscription contract, you will enjoy the lower 2019 pricing both times. Since NRC was founded over 25 years ago, this is the best cost-savings we’ve ever offered!

If you want to know more about NRC survey subscriptions, let us know. We are happy to help!


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