The NBS Basic Service includes:

The National Business Survey™ (The NBS™) is designed to be a low-cost, comprehensive survey of businesses. The NBS uses a multi-contact mail recruitment strategy to invite up to 4,000 businesses in your community to complete the survey online. If you have participated in The National Citizen Survey™ (The NCS™), you will receive a report that compares residents and business perspectives for similar questions asked on both surveys.

The Basic Service includes:

  • Customization of a comprehensive survey of businesses in your community
  • Mailed recruitment with online data collection
  • Detailed report of results
  • Comparisons to The NCS (if available)
  • Exclusive access to the NRC Playbook of Strategies*
  • Exclusive access to the NRC Resource Group*

*Contact your Project Manager for access

Full Basic Service Cost: $15,600 – Discounted cost: $14,040*

Includes license to use the survey template.


Choose your add-on options

Add-on option Full price Discounted price* Notes
Geographic Subgroup Comparison Report $550 $495 Compare results by area (e.g., district, ward, quadrant)
Demographic Subgroup Comparison Report $550 $495 Compare results by demographic questions (e.g., industry, revenue, size)
On-site Presentation of Survey Results $3,650 $3,285 NRC staff will present the survey results to staff Council, Boards or other appropriate groups
Mailed Surveys (4,000 surveys) $8,150 $7,335 Businesses are mailed a hard copy of the survey to complete and return via USPS

*Please note that all prices are subject to change.


Begin your survey journey or request more information by completing an Enrollment Form. Once the form is submitted, an NRC staff member will provide an estimate for the services requested including any applicable discounts and the next steps to get started!

*You are eligible for a 10% discount on The NBS:

  • Are a member of Downtown Colorado, Inc.

*You are eligible for a 10% discount on The NCS, The NES, The NBS or CASOA if you:

  • Have conducted any of these surveys in the past
  • Are an ICMA member
  • Are an NLC member
  • Are an Association of Government Accountants member

Not sure if you’re eligible? Just give us a call!

Cancellation Policy

We will withhold an administrative fee of $700 from any refund for a cancellation before hours/costs are expended; once the project work has begun and money has been spent (hours or hard costs), we’re unable to make a refund.

Don’t see what you need? Contact us today for additional options!