National Research Center, Inc. and the Transparency Initiative

As a charter member of the American Association for Public Opinion Research (AAPOR) Transparency Initiative, NRC is committed to bringing a high level of professionalism and reliability to every aspect of our research. The Transparency Initiative (TI) recognizes survey organizations that make full disclosure of their research methods when publicly reporting findings, thus advancing the vision of open science in survey research.

NRC was proud to join the Transparency Initiative in 2015.  With honesty being a core tenet of our business and research practices, the TI was a natural fit.  In this recent article, AAPOR profiles National Research Center, Inc. and our dedication to transparency.

For the Sake of Clarity: A Profile of National Research Center

– By the American Association for Public Opinion Research (AAPOR)

National Research Center, Inc. (NRC) has conducted survey research and evaluation since 1994, and serves a variety of public entities including local governments, nonprofits and school districts. Besides individual projects, NRC has built and maintains a database of hundreds of thousands of respondent records in which a standard set of about 130 questions from The National Citizen Survey™ (The NCS™) have been answered by representative samples of the public.

According to NRC President Dr. Tom Miller, there was no question on whether the organization would join the Transparency Initiative. “Our government clients, especially, need credible survey research so that they can create or modify policies and programs that better serve constituents. The Transparency Initiative (TI) offers an imprimatur of quality that consumers of survey research can rely on because, by keeping with TI standards, survey research organizations produce a better product.  The mission and ethics of the TI also align with the core values of NRC and its staff. TI membership is an emblem of accountability that NRC is proud to live by and display,” Miller said.

In a recent survey of residents in Clive, Iowa, NRC demonstrated its strong commitment to transparency with a detailed methodology found in the technical appendices. This illustrates how an organization can provide methodological information to consumers of a survey, so those clients can easily identify trustworthy results.

This article originally appeared on aapor.org.

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